Many businesses, both large and small, spend abundance on advertising on newspapers and other local business advertising. Even more money is spent when it comes to advertising on a popular channel on TV. Yet, many businesses aren’t aware or simply ignore the fact that the internet is a very powerful marketing tool with many benefits and little costs.The main benefit of online advertising is its price. Typically, the form of online advertising that is most often used is pay-per-click. This is where a company pays a certain amount of money whenever an ad is clicked on. Doing large advertising campaigns may become a little pricey, but it is often nothing when compared to the amount paid for television advertising. The price of online advertising is brought lower every day, which means less money spent by businesses trying to market their products and services.Online advertising can be easily targeted to ensure better results. You can make it where a different advertisement will be shown to potential customers on a gardening site than on a gaming site. Advertisements that are more relevant to a person are more likely to entice. This means more people clicking on your advertisements, and more people purchasing your products and services, or at least being aware of them.Most offline advertising is limited to only local business advertising. Or, the advertising may only show during specific times. Yet, online advertising is shown to potential customers and clients every day at every time of day. It doesn’t matter if these potential customers live in the USA or if they live in China. Because of this, you will find that more people are being exposed to your products. You will also receive a wider variety of customers or clients with different personalities and interests.For small businesses that don’t have much money to invest in advertising, they can easily use email marketing to garner more customers or clients. Email marketing is where companies send useful emails that both inform the reader and entice the reader into purchasing their products or services. Companies may need to hire someone to write emails that encourage converts, but other than that, there are no other major costs.