Marketing Advice For Small Business

Small businesses owners are struggling to establish themselves online and in most cases offline, which presents a problem.  If your business is not strategically placed in front of hungry buyers who needs the services that your business can provide. Who are searching for your type of business so you can understand what needs to be done to connect business to customer. Most small businesses do not have a website presence, even if they have a website it does not attract more business for them. The main thing is to help their prospective customers find them on the internet.It is essential to change your business inline with new technology because it is there you will find like minded people looking for the service you provide.  It is also important to have a website for your business nowadays., because of the competitive nature of the economy having a website for your business is no longer a choice.  But more a tool you must have in order to succeed in your business. Being active online will help you to reach new and potential customers and also generate substantial profit.The most important reason to have a website is your competitors are already on the internet so you know who they are so you can keep track of your competition, you developing new trends, ideas and strategies in order to stay one step ahead of your rivals. If your competitors have a website your advised to follow suit and optimise your site to as many search engines as possible so you are present at all time.SEO, Google displays sites it believes are authoritative and relevant. They measure relevance by analysing page content, they measure authority based on the number and quality of other pages linking to the pages they show, back links are like a vote.OFFLINE MARKETING is a great means of advertising if you are publishing not on the internet news paper, sign boards, business cards, flyers, advertising on hoardings are all called offline marketing.VIDEO MARKETING is the art of presenting a video that talks about what your business has to offer, YouTube is one of the best places to place your video there are some crazy stats over 800 million unique visitors each month.PAY PER CLICK MARKETING, Google are the heavy weights with PPC marketing, advertiser wants a PPC ad targeted for the phrase ‘cheese’.  They can get prominent placement for their PPC ad with a very low bid and a low per-click charge. However, for a phrase such as ‘online marketing, an advertiser can expect heavy competition for prominent placement and expect to pay premium per-click rates. It all comes down to supply and demand for the keywords and phrases that the advertiser wishes to target. A small web company can with a limited budget outbid much larger companies with enormous advertising budgets and gain the edge they need to get noticed in their market.SOCIAL MEDIA, Twitter. Facebook. Pinterest. These are all examples of social media, these are a type of online media that encourages conversation as opposed to traditional media, social media has shot to the forefront of people’s attention because it’s fun. Thanks to social media, it’s easy to share your ideas, photos, videos, likes and dislikes, with the world at large – and find out what they think of them. You can find friends, business contacts and become part of a community or a bunch of different communities. Social media gives you what TV never could, a chance to be engaged and engage others.The biggest mistakes people make when trying to get more visitors to their site is they only focus on the really popular sources in their market you have to realise that when you do this you really set yourself up for failure. The reason is because you only see the traffic stats and numbers that other people want you to see.  So you might be trying to build your business on data that is not totally true.You don’t have to be on the cutting edge to get visitors to your site. You need to use sources that have proven themselves for a long time. You need to make sure you look through your competitor’s links to see what they are doing so you can build your business to rank above your competitors.  Focus on digging through the search engines to see if you can find other sources that you might have not tried yet. Then setup a budget and see if you can get more visitors to your site from those sources.